How To: Analyze your site with Google Analytics

Last week, I started off the Online Entrepreneurship How To’s series by showing you how you could get your own domain and a professionally designed site up in 3 simple steps. Very soon I’ll start posting some of the more meaty content explaining how you can begin to monetize your website but before we get there, you absolutely need to have a system in place to track your websites progress. Simply put, if you are not monitoring your websites progress, you have no way of knowing how well your site is doing or what you need to work on.

So how do you analyze your site?

It actually can be very simple and best of all, completely free. Using Google Analytics, a free service offered by Google, you insert a small bit of code into your website and then your site begins to report back to google. You simply log into your Google account and the information is compiled into very sophisticated yet easy to read charts, graphs, and tables. You can track how people are finding your site, what content is popular and what content is not popular, how often they visit or if they never come back, etc. etc. You can read a full list of the features on the Google Analytics home page. It is really powerful software and it will help you make a better and more profitable site!

Installing the code?

So how do you install Google Analytics on your site? It as simple as copying and pasting the some simple code onto your site. If you are using the Thesis WordPress Theme, then it is even easier! You just go to the Design tab then to the Thesis Options tab and insert the code you copied from Google and then hit the save button! Within 24 hours you will begin to start receiving stats from your site and you’re one step closer to turning your site into an income producing machine.

Stay tuned for more Online Entrepreneurship How To’s as we move on from some of the initial setup procedures into some strategies you can use to start making some money online.

{ 4 comments… add one }

  • Russ August 5, 2008 at 3:32 pm

    Great post, Chris. I use Google Analytics and am continually amazed at how much meaningful data you can extract from their reporting capabilities.

  • Chris August 5, 2008 at 7:06 pm


    Thanks for the feedback! Google Analytics really is a great tool and the fact that it is absolutely free rocks!

  • Geoff August 6, 2008 at 11:39 am

    I’m interested in hiring someone to set up a WP Thesis web site.
    Interested? Fees?

  • Chris August 6, 2008 at 12:05 pm


    One of the selling points of Thesis is that is easy enough for a complete novice to set up. They even have a support forum for customers where you can get answers to your questions and learn how to customize your thesis theme.

    I’ve written a post on how to How to Start your Own Wordpress Blog in 3 simple steps that you may want to check out.

    If you are still interested in hiring someone to get you setup, I’d be happy to help. As far as fees, plan on a one time expense of $87 to get thesis and monthly hosting of $5 – $7. My setup fee would really depend on how much you need done. I’ll shoot you an email with more details.


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